Is advertisement the primary way of educating and supporting everyone in our day-to-day decision-making or is it simply an overly effective method of public manipulation utilized by companies to convince their prospects and consumers to purchase goods and services they don’t need? Consumers in the global village are subject to an growing array of promotional advertisements, and advertisement budgets are rising accordingly. If you wish to learn more about this, visit https://www.wolfadpros.com/about-us/
If we believe that we are’ soaked in this cultural storm of marketing messages’ by media, newspaper, film, internet, etc., it should not be misunderstood (Hackley and Kitchen, 1999). But if the marketing communication devices were primarily used as a product-centered logistical means thirty years ago, then now the promotional combination, and particularly the ads, is based on signs and semiotics. Others claim that the actions of the advertisers eventually “transform the world into a sign, and it represents something to the customer” (Williamson, quoted in Anonymous, Marketing Communications, 2006: 569). One crucial result is that much of the current commercials “sold us ourselves” (ibid.) The above-mentioned cycle is affected by the commoditisation of goods and the blurring of the consumer’s own expectations of the offerings of the firms. Today’s companies hire ads in order to distinguish and place their goods and/or services, which is often deemed not only in poor taste but also as intentionally invasive and misleading. The problem of bad ads is so prominent that organisations such as Adbusters have adopted the subvertising techniques-exposing the true purpose behind contemporary advertisement. Adbusters news editor-in-chief Kalle Lason reflected on the major companies ‘ public image-building outreach activities: “We realize energy firms aren’t very nature friendly, and cigarette corporations don’t even worry for ethics” (Arnold, 2001). On the other side, “ethics and social accountability are main determinants of these long-term benefits as the organisation’s longevity, long-term sustainability, and productivity” (Singhapakdi, 1999). The ideas of absolute satisfaction and the creation of client partnerships are impossible without a marketing plan that centers around ethics and social responsibility.