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Your Package Design Should Work for YOUR Product

Execute the Brand Strategy in Your Packaging: The goal of a successful package design is to execute the brand strategy, not reflect the particular style of a designer. Sometimes designers can get caught up in the work and bring too much of their personal style into a packaging design for your product. And it’s always a good idea to remind everyone in the team that the product is the star of the project-not the design. The package design should reflect what’s best for the product to be sold, not the particular style or trend of the designer.You can learn more at package design.

This may seem obvious but a fast walk through a store’s aisles will reveal how much this and other simple principles of design are overlooked. For example, the hot new typeface may be a script or cursive font, but it may also be harder to read than a simple font, as the shopper scans the store shelves quickly. A light or script font in the meeting room may be attractive; however, it needs to excel in the store where visibility is typically less than ideal.

Design for Legibility: The use of light colored lettering on a dark background and dark colored lettering on a light background is another simple rule of law. The most important aspect of packaging design is getting the busy shopper into the store to notice your product. And one simpler rule of legibility will help you — it is easier to read the lettering of the upper and lower case rather than all the upper case, particularly with longer words. Not only do you want the shopper to find your product on the shelf, but you do want them to be able to understand and comprehend quickly what the product is and how it enhances life.

Does your Package Pass the “5 and 5” rule: A successful design should be able to stand up to the “5 and 5” rule: usually the shopper should only spend about 5 seconds of their time at a distance of 5 feet from the shelf to decide if your product should go into their shopping cart. Would the litmus check pass the packaging? Can the consumer recognize your brand and what you are selling in the rule scenario of “5 and 5”? Put a trial package onto a shelf and see if in a “5 and 5” environment you can quickly grasp the information. What’s more, see if the typical consumer can!

The more carefully a package is built — the more likely it will accurately reflect your product. And the more likely the customer is to get heard. For example , a good label might limit the use of script fonts, tighten the brand name into a stylistic logo, and use contrast (such as white lettering on a dark background) to make the text noticeable. It’s important to remember that the purpose of a package design is to execute the brand strategy and not to reflect the particular style of a designer.